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We Build Software We Run Ubiquiti ROC NY

IT with
serious pull.

Small-business IT infrastructure and custom software development — that’s our bread and butter. We build in Laravel, Rails, PHP, Rust, and Go, ship iOS and Android, and keep the network humming for bars, shops, farms, and offices across Upstate New York. Flat pricing. Local team. No jargon.

01/

Ten ways we
do the heavy lifting.

IT infrastructure and software development are the core of what we do — everything else builds on top. Every engagement is custom-scoped and à la carte. Take what you need. Skip what you don’t. No forced bundles, ever.

Managed IT

Monitoring, helpdesk, backups, patching, phone support — and a wide variety of POS systems. One flat monthly price for everything your plan covers — and when something’s a project, we quote it first.

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Custom Software

Web and mobile apps, internal tools, and dashboards built for how you actually work — Laravel, Rails, PHP, Rust, Go, plus native iOS and Android. Legacy systems modernized.

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IT & Dev Augmentation

Our engineers and developers join your team. Short term or long haul. A fractional IT department and dev shop on demand.

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Web Design & Management

We design, build, and run your website — WordPress or fully custom — then keep it fast, secure, and current. Not a one-and-done file.

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Graphic Design

Logos, branding, menus, signage, and social graphics that make a small business look as sharp as it runs. Files you own.

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Integrations

POS — whatever’s ringing your sales — QuickBooks, e-commerce, Stripe, Twilio, inventory, CRMs, even that ancient legacy system. We make your systems talk to each other.

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Workflow Automation & AI

Invoicing, reports, scheduling, data entry, follow-ups — automated. Plus practical AI: we put it to work and train your team to use it well.

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Hosting & Colocation

Your apps on Linux infrastructure we harden and watch — DigitalOcean, Kubernetes, AWS — or your hardware in a real datacenter. Either way, our problem.

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Residential IT

UniFi whole-home Wi-Fi, Protect cameras, smart home installs, backups that actually run. Flat-rate peace of mind.

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Managed Payroll

A smaller part of what we do, handled well: payroll run on Gusto, managed by us — setup, migration, tip pooling.

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Built for Main Street,
not Wall Street.

Big MSPs chase big contracts. We chase uptime for the corner bar, the family pizzeria, the boutique on Park Ave, and the three-person law office. When your POS goes down on a Friday night, you don’t want a ticket number. You want a fix. That’s the business we built.

Bars & restaurants — POS, guest Wi-Fi, tip pooling

Retail shops — inventory, cameras, card readers

Professional offices — security, backups, compliance basics

Farms & agriculture — barn Wi-Fi, cameras, farm-stand POS

Real humans in Rochester. No offshore queue.

Farm Country

We’re based in farm country.
Wi-Fi to the barn. Cameras on the equipment shed. Internet past the tree line.

Rush sits in the middle of it — Livingston County to the south, farms on every road out of town. We wire barns and outbuildings, put Ubiquiti Protect cameras over the equipment and the livestock, and push internet across your acreage with PtP/PtMP bridges, Starlink, or cellular. Farm-stand POS that rings. Payroll that keeps up with seasonal crews. Your operation, handled.

03/

We Run Ubiquiti

Networks that
just work.

We design and install UniFi networks end to end. Rock-solid Wi-Fi for the dining room, Protect cameras over the register, door access for the back office, and guest Wi-Fi that doesn’t touch your POS. One dashboard. Owned by you, managed by us.

Festival? Market? Wedding in a field? We build pop-up networks too — temporary UniFi Wi-Fi with point-to-point backhaul. Up fast, gone after.

UniFi Wi-Fi

Wall-to-wall coverage, zero dead spots.

Protect Cameras

Your footage, on your hardware.

Door Access

Badge in. No more lost keys.

Guest Wi-Fi

Fast for guests, walled off from you.

Event Networking

Pop-up Wi-Fi for festivals, markets, and weddings. Up fast, gone after.

PtP Bridges

Internet for the boathouse, the barn, and ADK camps the lines never reached — beamed from a nearby property with service.

We see it before you feel it

24/7 monitoring catches failing drives, dying battery backups, and overheating closets early. The first you hear of a problem is us calling with the fix already moving — not a Friday-night meltdown.

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Your stack.
Your call.

Some shops want a server in the back room. Some want everything in the cloud. Most want both. We specialize in all three — no ideology, just what fits.

On-Prem

Local servers, local storage, local control. Built right, backed up, and kept patched.

Hybrid

The best of both. Keep the POS on site, push the books to the cloud, sync everything.

Cloud

Microsoft 365, Google Workspace, hosted apps. Work from anywhere, secured everywhere.

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How it goes down.

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Consult

A free, no-pitch consultation. We look at your network, hardware, software, and risk. You get a straight report.

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Plan

A fixed-price plan in plain English. What we’ll fix, what we’ll manage, what it costs. No fine print.

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Deploy

We do the work — nights and off-hours if that’s what your business needs. Minimal disruption, maximum momentum.

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Support

Monitoring, helpdesk, and quarterly check-ins. We stay on it so you never think about it.

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Software: anywhere.
On-site: 3 hours.

On-site IT — managed IT, networking, cameras, events, residential — anywhere within about three hours of Rush, NY — home base, just south of Rochester — plus the Adirondack Park. Software, integrations, payroll, automation, and hosting? Anywhere on Earth.

Rush, NY (HQ) Rochester Buffalo Syracuse Finger Lakes Ithaca Corning / Elmira Binghamton Utica Watertown The Adirondacks Software & Remote Work: Anywhere on Earth

Stop fighting
your tech.

One free consultation. One honest report. Zero obligation. Find out exactly where your IT stands.